Qapital is the leading personal finance app committed to helping everyday people achieve their goals. Founded in 2012 by George Friedman and Erik Akterin,the platform leverages behavioral economics to bridge the gap between intention and action when it comes to money management by making saving as seamless and enjoyable as spending. The app’s goal-driven approach encourages users to save for things they aspire for, like a vacation, wedding, or down payment on a home, by turning everyday habits and guilty pleasures into opportunities to save –without even thinking about it. Qapital is also the only personal finance app that employs IFTTT (If This Then That)technology, allowing users save money by using their favorite apps, such as posting a photo to Instagram or reaching a target on Fitbit. Based in New York and Stockholm, Qapital is funded by investors including Northzone, Industrifonden, Anthemis Exponential Ventures, Rocketship VC, EntréeCapital, and Velocity Capital.