TradeKing Group, Inc.
Creating a New Breed of Broker for the Self-Directed Investor
Formed by the merger of two highly innovative online brokerage firms, TradeKing and Zecco, TradeKing Group offers self-directed U.S. investors a compelling alternative online trading experience that has fueled the firm’s growth to 250,000+ active accounts with over $3 billion in assets under management. TradeKing lives by its motto, “Be Good,” and the principles the firm values most: honesty, fairness, great value and high-touch service. Its comprehensive trader education and vibrant investor community help clients gain new insights and skills, while TradeKing’s pioneering trading platforms make it easy to put those ideas into action. TradeKing was among the first online stock and options brokerages to introduce flat, low cost pricing that’s simple to understand, the first to integrate a social community directly into its online trading platform, and is a leader in making available to all a rich cadre of free tools and education once reserved only for the high-net-worth investor. TradeKing has consistently been recognized as a leader in customer service by influential publications including Barron’s and SmartMoney magazine. All of this underscores TradeKing’s commitment to building a new breed of online broker, with trust and transparency at the center. It’s aimed at giving clients a place where they feel valued, informed and part of a community committed to their trading success.
Headquarters: Ft. Lauderdale, Florida USA